Tuesday June 23, 2009
Reality TV show set to be a knockout for M’sia
KUALA LUMPUR: The attractions Malaysia has to offer will gain global exposure when reality TV show The Contender Asia Season 2 begins filming next month.
The 15-episode series – on the quest by 16 Muay Thai fighters from around the globe for the coveted title of “The Contender Asia” – will feature the Mulu Caves in Sarawak, Langkawi, Kellie’s Castle in Perak and Penang among its 11 location sites.
The programme will also see shooting in Malacca, Terengganu, Lata Jarum in Pahang and Batu Caves in Kuala Lumpur.
The fighters would also be exposed to homestays in Selangor, tattooing and tribal ceremonies in Sabah, the Twin Towers, shopping, infrastructure, nightlife, parks and cultural highlights in Kuala Lumpur and a dinner cruise in Putrajaya.
Ready to rumble: Dr Ng (centre) posing with the Contender Asia championship belt along with (from left) Malaysian contender Bernard Radin, Contender Asia 2 executive producer Riaz Mehta, Osys Group MD Muhammad Shahnaz Azmi, Fox and another contender, Muhammad Faizal Ramli, in Kuala Lumpur yesterday
Tourism Minister Datuk Seri Dr Ng Yen Yen said the hugely popular programme would give Malaysia a competitive advantage as a top-of-mind holiday destination.
“It also reflects our commitment to promote Malaysia as a preferred venue for TV productions of this stature,” she told a press conference at her office here yesterday.
The US$7mil (RM25mil) production is expected to have an audience of 1.2 billion viewers across 60 countries.
Dr Ng said the projected revenue from aggressive marketing, promotions and related sponsorship packages will give a much needed boost to tourism and the economic growth of the country.
International reality shows filmed in Malaysia previously included Survivor and The Amazing Race Asia.
The Contender Asia Season 2, hosted by Marion Caunter and World Muay Thai Council vice-president Stephen Fox, is scheduled to debut on AXN (Astro Channel 701) in October.
For more information on The Contender Asia, visit www.thecontenderasia.com.